SEO has changed significantly in the last few years. With the introduction of ChatGPT and Gemini, the way users search is changing. But this isn’t new for the digital landscape. We are constantly adapting to new Google updates, content requirements, and schema changes. AI is designed to help and transform the way we work. For agencies, it is revolutionary, from speeding up manual tasks like writing up your meeting notes to optimising your existing content. Failing to keep up means you risk being left behind. Have a look at the impact these quick wins could have on your business. 

Use AI for Keyword Research

Discovering the right keywords is the bread and butter of SEO. Matching the right keywords – those with strong search volume and relevance to your business – is key, but it isn’t always the easiest task. Using keyword platforms or chat-based AI can help you create an initial list of keywords, and expand into areas you may not have considered. It is common for users to surprise you with the terms they use. This approach can also generate question-based queries to build content around. AI can be used to review your competitors’ sites and check you are on track. 

Speed Up Content Creation

Most websites use blogs to provide users with relevant information and show Google that you are a leader in your industry. But writing enough blogs can easily become a chore, if your team lacks capacity, they often get put on the back burner. Although Google doesn’t want your site to use AI-generated content on it, this doesn’t stop it from giving you a helping hand. AI can be used to draft blog outlines, allowing you to build on the outline and speed up the time it takes to fill in the details with your content and first-hand knowledge. 

AI can also be great for manual tasks like meta titles and descriptions. When making small changes to one or two, this task can be easy, but when you need to keep track of hundreds or even thousands, AI can be key. It can help ensure content stays within the correct character limits, while remaining relevant and engaging. But make sure to always check the results, over-reliance can prevent consistency as AI isn’t foolproof. 

Optimise Existing Content

With a full blog catalogue on your site, regular refreshes are needed to stay up to date. Using AI to provide suggestions can speed up the process and handle large scale updates efficiently, reviewing your entire database if required. Struggling to fit your keywords into your content naturally? AI can provide you with recommendations or phrase options to make the process seamless. If you’re not sure how to improve readability, AI can suggest improvements to speed up your updates. Get in touch to see how we can help. 

Another factor to consider is your FAQs. When working within a company, it can sometimes be hard to know what your customers are unsure about. AI can provide essential information from what your competitors are covering as well as what users are searching for within your industry. It can be ideal for standing out from the crowd and answering your users’ questions from the start. 

Common Mistakes to Avoid

With AI becoming so commonplace in our lives, it is increasingly capable of helping us with our day-to-day activities. However, it isn’t fool proof. It can still get things wrong. Publishing AI content without editing can be dangerous. Make sure to always check the suggestions it provides as some may miss the mark. Be careful of things like ignoring search intent or over-optimising keywords as these can hamper your relevance and appearance to search engines. A complete lack of human insight should be avoided: the key is to use AI as a tool, rather than a magic fix.

Conclusion

The digital landscape is adjusting to needing to cover more than just the usual search engines, AI tools such as ChatGPT, Gemini, and Claude are, in some cases, becoming the go-to place for questions. AI can be daunting initially, but if used correctly, it can transform your SEO and speed up your website improvements. But make sure to check the work AI does, it isn’t yet a full replacement for human intelligence. Get in touch today to see how we can help.