Paid Search (PPC) Services

Google Ads (and, to a lesser extent, Bing) remain among the most effective methods for finding customers online. Few advertising channels match your products and services with what potential customers are actively searching for, but search engine marketing does. However, managing these campaigns can be challenging, especially in a competitive landscape.

Our paid search management service utilises proven strategies to help you attract a targeted audience, reduce your cost per click, and increase conversions. We concentrate on relevant keywords and precise audience targeting, addressing the specific needs and challenges of your potential customers. This approach directs high-intent buyers to your site. We highlight your offerings with compelling copy and visuals, and we create attractive landing pages designed to convert visitors into leads and customers.

Why Use Paid Search Ads?

• Intent driven marketing: Target your customers when they’re looking for solutions/products that you can provide
• Put your business at the very top of search results: Be the first thing your customer sees when they’re looking for a solution/product
• The highest quality of leads: Connect with your clients when they’re most engaged and give them a solution to their search
• Scalable, responsive, controlled budgets: Always maintain complete control of your budgets whether rapidly responding to business changes or having a clear plan for the year ahead

Paid social advertising on Meta platforms (Facebook and Instagram) offers immense potential to enhance your brand’s visibility and boost sales. To achieve this, we focus on creating targeted campaigns that leverage Meta’s powerful targeting features, ensuring the right message reaches the right audience. Our approach combines strategic ad setup, engaging creatives and copy, along with thorough optimisation techniques to drive high engagement rates and effective conversion paths.

As part of our paid social management service, we design campaigns that connect directly with your audience, selecting the best ad formats and crafting messages that resonate. We’re committed to helping you achieve your growth targets efficiently, continuously testing and refining to discover the most effective strategies for your budget. Our primary goal is to place your ads in front of the individuals most likely to purchase from you, transforming your ad spend into profit.

For B2B brands, utilising LinkedIn Ads is crucial. This platform acts as a key space for connecting with industry leaders, building valuable relationships, and driving business growth. By implementing a targeted and proven paid LinkedIn ads strategy that focuses on precise audience targeting, in-depth industry research for compelling ad messaging, and data-driven optimisation, we make customer acquisition for your B2B brand more cost-effective than ever.

Through strategic ad placements and engagement techniques, we link your brand with key decision-makers, optimising each interaction for maximum effectiveness. Our LinkedIn Ads management service provides a cohesive and optimised LinkedIn marketing strategy that aligns with your business objectives, driving meaningful B2B engagement and conversions.

• Dedicated team available to you each weekday.
• No hidden fees
• No account manager, you speak directly to the team working on improving your website’s visibility.
• Monthly review – statistics, task completion, strategy updates and month-ahead forecasting
• Quarterly strategy review – achieved results vs set objectives
• Paid search support from the team via email, Teams, or phone
• 24/7 live dashboard providing instant data for full transparency