Glide
The Glide group is the UK's market-leader in household utilities, broadband, connectivity and communications.
Client Testimonial:
“I cannot rate Fibre highly enough. They’ve managed our SEO for just under a year and we have been extremely impressed by the results they have delivered so far! They’ve significantly improved all areas of our SEO!
Not only are the team lovely people, they’re excellent at communicating, are knowledgeable and are always on top of or ahead of developments. Great work guys, couldn’t be happier with our decision to work with you!” – Tara Graham, Marketing Manager
About Glide
The Glide group is the UK’s market-leader in household utilities, broadband, connectivity and communications. Having been in business for over 13 years, they have helped over 300,000 tenants with their household utilities or broadband requirements.
The Objective
Fibre Marketing partnered with The Glide Group to help bolster their leads from non-branded searches, whilst also increasing their online traffic and brand awareness for student utility and bill keywords.
The Challenges
Due to the hugely competitive market of household utilities and broadband, Glide were often competing with utility providers, broadband suppliers, and landlord associations themselves.
The Glide website also suffered from an overlap in organic targeting and direction, resulting in webpages competing domestically for organic visibility – reducing the focus and direction of the website. A priority of ours was to overhaul the organic direction of webpages, whilst also working to improve the levels of technical SEO on the website to improve crawlability.
The Strategy
Fibre began targeting Glide’s visibility for ‘student utility’ related keywords through the development of a new content section on their website – designed to specifically house targeted insights and thought leadership. Here, we broke down the various aspects of student living, budgeting and utilities.
We worked closely with the client to ensure that all content onsite reflected the clients tone of voice, to ensure consistency across all channels of content.
Alongside focused content marketing, we also began promoting Glide’s services on Universities and Student Unions to increase brand visibility for their key demographic.
The Result
- Drastically increased visibility within the student bills & utilities industry
- After 6 months we achieved 9 new 1st place rankings never previously held
- Over 4,500 unique new sessions generated by our new Guides section each month
9
new 1st place rankings after 6 months
4,500+
new sessions generated by our new Guides section each month
