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  • Home
  • About
  • Organic Visibility
    • Traditional SEOWe build and action the right SEO strategy to help potential customers find your business online
    • AI Optimisation (AIO)We build and action the right SEO strategy to help potential customers find your business online
    • AI Content StrategyWe build and action the right SEO strategy to help potential customers find your business online
    • Generative AI Optimisation (GEO)We build and action the right SEO strategy to help potential customers find your business online
    • ChatGPT OptimisationWe build and action the right SEO strategy to help potential customers find your business online
    • Brand AI OptimisationWe build and action the right SEO strategy to help potential customers find your business online
  • PPC
    • GoogleWe build and action the right SEO strategy to help potential customers find your business online
    • MetaWe build and action the right SEO strategy to help potential customers find your business online
    • LinkedInWe build and action the right SEO strategy to help potential customers find your business online
    • MicrosoftWe build and action the right SEO strategy to help potential customers find your business online
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Microsoft Ads

How do I track conversions?

You can use UET (Universal Event Tracking) to measure conversions

July 24, 2025

Lauren Stubley

Is Microsoft Advertising good for eCommerce?

Yes. With Microsoft Shopping campaigns many eCommerce brands see high ROI—especially in niche and high-ticket categories.

Lauren Stubley

How is Microsoft Ads different from Google Ads?

Microsoft is less common than Google but works hand in hand with it. It utilises lower competition and cost per […]

Lauren Stubley

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Search Insights
  • Quick AI Wins for SEO
    Quick AI Wins for SEO
  • How PPC Myths Are Hurting Your Small Business Growth
    How PPC Myths Are Hurting Your Small Business Growth
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