What is digital PR?
You may have heard of Digital PR, but first you need to understand the importance of a backlink to your site. Every time someone links to your website, that counts as a recommendation, or a vote, for your business. So, when a search engine determines a site’s ranking, links carry a lot of weight.
Digital PR is a strategy that involves creating newsworthy stories that can generate a buzz about your business, increase your backlink profile, and cement your place within your industry.
But Digital PR is just one of the methods we use to build earned links.
We monitor industry developments and major headlines to identify opportunities that allow you to demonstrate your expertise. Placing you as an authority, we work with a network of bloggers and journalists to reference your insights. We create a conversation. A conversation that builds trust.
Links are one of the most important aspects of SEO.
Because of this, many SEO agencies build manipulated links for the sake of it, not considering the quality of each. We understand the importance of a good backlink profile, and believe that every link to your site must be earned and provide value.
What does good link-building look like?
A great link comes from great content and our team will work with you to ensure that yours engages your audience. It could be a ground-breaking study, infographic, a new tool, a blog post, or a handful of comments. High-quality links can be earned from a variety of methods – here are a few examples:
Creating resources that readers will find valuable enough to utilise, such as infographics, product roundups, and how-tos, and sharing them with relevant sites
Newsjacking, meaning we send out comments made by your team on a trending news story, creating a series of links that present your business as a leader in your industry
We monitor data feeds and industry developments to ensure that your business is commenting on the topics that your customers care about
Publishing linkable and high-value content on your site, which we encourage our network to link to on their publications
Building location-based links by sharing your events, partnerships, and branch stories with local publications
Digital PR vs SEO Link-Building
To put it simply, Digital PR is a method that focuses primarily on press outlets to build brand awareness. Whereas SEO link-building is concerned with creating a backlink profile filled with high-quality links that will boost your rankings and bolster your SEO campaign.
Link-building is a must-have SEO strategy, but to truly reap the benefits of a campaign, you need to fully understand search engine guidelines. Luckily, our SEO team knows what Google looks for and how to conduct the right strategies without depending on black-hat techniques. We utilise this knowledge to ensure you get the most out of every link earned.
👉 Our team builds earned links on highly-authoritative and industry-relevant websites, bolstering your SEO campaign
Our campaigns are centered around your targets, meaning that we’re not just building links for the sake of it. The work that we do demonstrates your expertise and places your business in the best position.
Here’s a few examples of the publications that have featured our clients:
