Laura What Are Canonical Tags, Why Are They Important for SEO?
Last week, we posted about the canonicalisation and mobile-indexing issues Google was experiencing as of late September. This covered the recent issue of syndicate content being ...
Laura 
Chloe Implementing SEO For A New Website
Starting out in the world of SEO can be a bit daunting, especially when you’re working on a new site. Nevertheless, getting just a few basics right can be enough to start seeing ...
Chloe Back to Basics: How to Use Keywords in Your Content
Most people are only ever going to look at the first page of search results, with most of their clicks going to just the first three hits. Since keywords are used by ...
Chloe Is Apple Upping Up Its Search Game?
Since it started back in 1997, Google has dominated the world on online search, currently holding a massive 87% of the market.
However, several developments over recent weeks ...
Chloe Black Hat SEO Techniques and How to Tackle them
“Black Hat” tactics are the dark side of SEO, and, as you can guess, they’re frowned upon across the board, since they violate Google’s terms of service in order to improve ...
Chloe Off-site, On-site & Technical SEO: What Do They Mean?
If you’re a business owner or entrepreneur, you know that SEO is essential when it comes to getting noticed. You know that it will help improve your search rankings, attract more ...
Chloe How to Optimise Your Product Pages for SEO
It seems obvious to say that excellent product pages should have two characteristics: they should appeal to your customer and be optimally tuned for SEO. It’s simple in theory, ...
Chloe Disavowing Links in 2020
The topic of disavowing links has always been a hotly debated one, with SEO experts disagreeing on whether to disavow “bad” links, and how this might affect site rankings on ...
Chloe How the Coronavirus has Changed the Work of SEO
Several months into lockdown and the country is still cautiously trying to navigate its way into the post-COVID world. Some industries have been massively and permanently altered ...
Chloe Managing Your Marketing Efforts with a Smaller Budget
The coronavirus outbreak has changed everything for businesses across the world.
Some sectors have had to close their doors, send their staff home, and cut costs as much as ...