Marketing for the health and care industry is at the heart of what we do. We have a number of clients within the industry who trust us to provide ongoing support, recommendations and provide results on a monthly basis.
Unlike other industries, health and illness related marketing can be challenging on Google due to restrictions and regulations. We are well versed in ensuring that our SEO and PPC activities are both compliant and profitable for your business.
Looking to take a leap into digital marketing for your business? See how we help similar care providers grow or book a free strategy call now.
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Grow Your Care Business with Targeted SEO & PPC Strategies
The Care Industry
Care services are common in all areas of the country, and aren’t in short supply. When it comes to digital marketing, this means one thing: competition. Both for SEO and PPC, it won’t be easy to reach page one. But rest assured, our specialists are well versed in the art of finding the right keywords.
Whether you are looking for local or international reach, we can help your business grow by reaching out to your ideal customers, at the ideal time. We can help build your brand awareness, trust and presence to show your business as the ideal candidate for website users.
Healthcare related marketing should always be handled with sensitivity, and the right tone to your offering. We work closely with your team to ensure we are embodying your brand within ad copy and landing pages to provide a smooth transition for your clientele.
SEO for the Care Industry
Our strategies are tailor made for your business. We don’t use a one size fits all system. We work alongside you to determine your goals, KPIs and an ongoing roadmap. As just a flavour of the aspects we will cover, take a look at the below:
Local SEO to dominate Google Maps for “care homes near me”
Optimising service pages (e.g., dementia care, respite care)
Reputation management
Schema markup for health/care businesses
Technical SEO with accessibility in mind
PPC for the Care Industry
Depending on the aims of your business, a wide variety of strategies can be implemented for the care industry. From video and display campaigns for brand awareness to search and Pmax campaigns for increasing conversions and ROI.
Below are just a few of the ways we would look to help your business thrive online:
Google Ads campaigns for high-converting keywords like “private home care services”
Retargeting ads for families comparing care providers
Landing page optimisation to increase inquiry form submissions
Cost control strategies for high CPC keywords
A/B testing ad copy with sensitive and professional language
Compliance & Sensitivity
Google Ads has many policies in place to protect specific demographics or those suffering from medical conditions. We are well versed with these rules around advertising and can help to ensure your business is compliant.
Services Offered
Get In Touch Now
Get your business seen today. Take a look at how SEO and PPC can help your business be seen, recognised and boost conversions. Book your free audit and strategy session now to get started. We can’t wait to hear from you.