You may think that you can just swap your content over from one website to another, then carry on just as you have been. It’s not that simple. You don’t want to lose any of your visibility and traffic in the process. Having a thorough website migration plan in place is the only way you can make sure that you protect your current situation.
There are many benefits that your business can get from changing its website URL or CMS, including improved provider services, improved design features across all devices and an improved eCommerce system. Get it right, and overhauling your web presence can breathe new life into your business.
The problem is that there are many traps you can fall into along the way. The process can be full of risk if you don’t have a comprehensive migration plan in place. These risks include:
- Breaching webmaster guidelines and incurring penalties
- Losing ranking in organic searches
- Reduced levels of engagement with the website
- Technical problems
- Loss of authority on the Web
You may be concerned about the risks involved in website migration. Is it really worth changing to a new website? We have experience of website migration involving just a few pages to hundreds of thousands of pages, across a range of industries. Here is how we can help you.
Creating a migration plan
We’ve explained why a migration plan is so important. If you don’t want to risk almost starting from scratch with your web presence, a comprehensive plan is essential. We talk to you about your reasons for migrating your website, and create a bespoke mitigation plan that supports your aims, while helping you to avoid potential problems. This is the document that will lead to the success of your migration.
Creating redirect maps
Think about what you would do if you changed the physical address of your business. You would make sure that everyone could find you at your new address. This is what redirect maps do for your website address. As soon as you change from your old website address, all of the relevant links break. If nothing was done this would be disastrous. The team at Fibre creates a redirect map which means that users and search engines are redirected to your new website. This means that your traffic and visibility both remain intact.
Supporting your website migration
You don’t need to worry about going through the migration process unaided. Aside from creating a migration plan and redirect map, we also have technicians who provide help and support throughout the whole process. We are always at the other end of a phone call or email.
Testing the results
How do you know that your website is working following migration? Fibre carries out testing once the migration of your website is complete. We make sure that links are working, and that all of the eCommerce facilities are operating as they should. We also check for any errors in your analytics. We make sure that your new website is operating exactly as you would expect it to.
How much do website migration services cost?
The fact is that website migrations are all different from each other, so the costs involved vary. Factors that determine costs include:
- Website size
- Complexity of website
This is not an exhaustive list. There is no one size fits all when it comes to providing a website migration service. We are able to discuss costs with you when we have a better idea of what you need. We have years of experience of dealing with a variety of businesses that we can bring to these discussions, to help make the process easier.