November 10, 2020
Search engines, such as Google and Bing, use search bots to crawl a webpage, understand its content, and add them to their indexes.
Search engine algorithms then look at a number of ranking signals to determine the quality of the webpages held within the index for specific terms.
SEO’s look at a number of on-site and off-site ranking factors that contribute to your organic position, working to improve your position in the search results for a given query.
A better ranking position leads to greater visibility, more traffic, and a greater level of transactions.
