Voice search is becoming increasingly significant in terms of SEO, as right now, 20% of search queries on Android devices and Google’s app are conducted by voice search. It’s changing the way businesses need to think about their SEO, indicating that they will need to apply voice search SEO if they want to succeed.
Voice search allows users to find out what they are looking for without actually loading up a search engine and typing in keywords to generate results. People who use voice search prefer it because it allows them to multitask and they can get information immediately, which is handy for when you’re cooking or driving.
And so, due to the increasing amount of usage, search engines are beginning to emphasise voice search optimization.
One of the many advantages of voice search optimisation is that it’s a great way to gain brand awareness. When someone asks a question in voice search, the answer usually begins with ‘According to…’, thus informing the listener of your brand.
Voice search SEO is different from traditional SEO. For example, voice search uses long tail keywords and a conversational tone, as they are often questions instead of exact keyword searches, like ‘What is the weather like today?’ instead of ‘Cheltenham weather.’
It is therefore vital that you should know how users speak about your business and its products. Your content should be written for people, not search engines. Answer questions directly and try and make it obvious that a paragraph is an answer to a question. An example of this type of content is blog posts – many article headings’ feature a question that the post itself then answers.
And, of course, you must know your audience and what they are likely to be asking.
Making sure that your site is optimised for mobiles is just as important – this is where voice search comes from after all. Mobile SEO needs to be good and page content needs to be high-quality, as your content should be as relevant to the desired search query as possible. Using sections with lists, bullet points, and heading tags can be read easily by Google and thus perform better, and are more likely to be used for voice search.
Local SEO is essential as the most popular types of search queries for voice search are location-based – users want to know things like opening times, locations, and what products are available where. So if a site and its content are optimised for local searches, then it’s more likely to succeed in the voice search industry. One way to work out what sort of local content you ned is to think of the popular search phrase ‘…near me.’ Most voice search queries are essentially that but in question form, and that’s the type of information your website will need to provide.
In conclusion, voice search optimisation is making changes to mobile SEO, making it something that business owners need to consider when designing their websites. It is speculated that voice search will be a huge trend this year, proven to improve brand awareness and purchases. It’s usage is still on the rise, so by optimising your site for voice search now, you are sure to see results that will help grow your brand in the long-term.
See more thoughts about this voice search optimisation here.