It’s impossible to know if there are any issues with your website unless you carry out a technical audit. This is where the experienced SEO professionals at Fibre can help. We will identify any issues that are limiting the user experience of your site, or presenting obstacles when search engines crawl your pages. The end result of our work is the optimisation of your website’s performance, as well as improved rankings and levels of engagement.
A technical audit is not as daunting as it may sound. We do all of the investigative work, looking at the technical aspects of your site, including, but not limited to, mobile optimisation, sitemaps, content, page speed, and optimisation of images. Every aspect is inspected in depth.
During the audit, we identify issues such as:
- Duplication of content
- Broken links
- Crawl errors
- Error pages
The good news is that we then present all of this information to you in an easy to understand format. We’ll then support you as the necessary changes are made to ensure that your site performs at its best.
The essence of a successful website isn’t just about the technical aspects. Content is one of the most vital elements and you need to get it right if you want your website to rank highly with search engines. We will complete a full audit of your content, including:
- On-page SEO, such as heading tags and internal linking
- Content gaps and opportunities
Once this audit is complete, we will work with you to ensure that your content of the highest quality.
Starting from the baseline identified by our audit, Fibre will help you understand how to research the right keywords and phrases, and why you need to balance their popularity with competition. We will also carry out an audit of your competitors’ content, identifying trends and key terms that may be useful for your own site.
In addition, we can use solutions such as the introduction of schema. This involves using microdata in your website HTML so that search engines better understand you, and you are better represented in search results.
Backlinks are one of the most important factors when it comes to website performance. You may be thinking that if you have a lot of backlinks already in place, then you’re on the right track. But this isn’t always the case. Backlinks can be as toxic as they can be good, which is why you need the Fibre team to analyse the backlinks on your website.
We can identify the high-quality links that have a positive effect on your rankings, as well as pinpointing the links that are:
These links could be doing damage and so need to be removed.
It’s not just about analysing the current position with backlinks on your website; our SEO experts will also show you how to create a successful backlink policy. We’ll also examine you competitors’ links and see if there is anything that you can learn from them.
One of the most important things that you can learn from a full technical audit of your website is what isn’t there. This may sound strange, but identifying content, information or functionality that you currently don’t offer can open up a whole new window of opportunity. As well as improving content, technical issues, and backlinks, you can make additions that will increase traffic and improve your performance.
Gap analysis is a vital task that we undertake, using the data that we gathered during the technical audit of your site, as well as data obtained by analysing your competitors. We provide you with a full report that will help you understand how you can make the most of your opportunities.