Why is SEO important to a marketing strategy?

March 10, 2017

Kerrie Ashall

The domination of today’s online consumer market means that SEO has become an essential part of any business with an online presence.

SEO, or Search Engine Optimization is a way to increase the amount and worth of traffic to your website via organic results from online search engines.

Both technical and creative elements are integrated in SEO work, as a way to drive traffic to your website and ensure you are visible to your target audience in an exceedingly saturated market.

SEO is a vital part of the marketing tactic of any online business. Firstly, it is more than likely that your competitors will have a clear SEO strategy. To ensure that you are competing at the very top, keep site content relevant and update as often as possible. Search engines are constantly reviewing your website to ensure that you are remaining active and you are likely to drop off the radar if you fail to adhere to this.

Plan your content and ensure that you are pleasing your target audience. Instead of just reeling out old news stories that you have re-written, create some fresh, exciting, unique content that will help you climb up the search engine rankings.

Optimizing your website for search engines is an absolute essential for any legitimate business wanting to increase their organic traffic. Do you research and find out how people are searching for sites like yours. For example, if you are a company selling second hand car parts, think about what key words people would type into a search engine to get to your site. These keywords should be integrated into your sites content to ensure that the line between you and your customer is as straight as possible.

Perhaps the most important part of ensuring that Search Engine Optimization is a key part of your marketing strategy is the credibility that it will bring to your business, not only from industry peers, but customers as well.

A website user is far more likely to trust a website that appears in the first 2 pages of a search engine, than a site that isn’t even ranked. A high ranking site will attract a very high number of your target audience but it will also interest people who are perhaps not your core customer base. The one-off visitors will be motivated to use your website if it is at the top a search engine ranking. They will have very little interest in scrolling through page after page of website if they are not interested in the industry in question.

The best way to measure the success of your websites SEO, other than customer analytics is to type your primary keywords into a search engine, look at the top listed website and, if it isn’t you, discover what they have been doing that puts them on top of the tree. Is the layout of their website clear? Is their content original and targeted? What keywords are they using? Finding the answers to these questions and adapting your website to ensure that you are optimized in a similar way should help you eventually rise up the rankings.

If you’re looking for a comprehensive SEO Agency then speak to us today!

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