The success of your web marketing rests on how well your website works; it needs to have solid foundations, be obstacle-free, and provide a valuable experience for users and search engines.
It’s impossible to know if there are any issues with your website unless you carry out a technical audit. This is where the experienced SEO professionals at Fibre can help. We’ll identify any problems that are limiting the user experience of your site, or presenting obstacles when search engines crawl your pages. The end result of our work is the optimisation of your website’s performance, as well as optimum rankings and levels of engagement.
A technical audit of your website is not as daunting as it may sound. We do all of the investigative work, looking at all technical aspects of your site, including mobile enhancement, sitemaps, content, page speed, and image optimisation. This is just a selection of the areas we examine, and every aspect is inspected in depth.
During the audit, we identify issues such as:
- Duplication of content
- Broken links
- Crawl errors
- Error pages
The good news is that we’ll present all of this information to you in a format that’s easy to understand. We also support you as you make the necessary changes to ensure that your website’s performance is optimised.
Auditing your content
The essence of a successful website isn’t just about the technical aspects. Content is one of the most important factors that you need to get right if you want your website to attract visitors and rank highly with search engines. We will complete a full audit of your content, including:
- On-page SEO such as heading tags
- Gaps and opportunities
Once this audit is complete, we will work with you to ensure that your content is fully optimised.
Optimising website content
Starting from the baseline identified by our audit, Fibre will help you to understand how to research the right keywords and phrases, and why the popularity of keywords has to be balanced with competition when designing a keyword strategy. We will also carry out an audit of your competitors’ content, to identify trends and keywords that may be useful for your own.
In addition to this, we can use solutions such as the introduction of schema. This involves using microdata in your website HTML so that search engines better understand you, and you are better represented in search results.
Backlinks are one of the most important factors when it comes to website performance. You may be thinking that if you have a lot of backlinks in place, this is always a good thing. But this may not be the case, as backlinks can be toxic, just as they can be good. This is why you need the Fibre team to analyse your website’s backlink profile.
By doing this, we can identify the high quality links that have a positive effect on your search engine rankings.
We can also identify links that are:
These links could be doing damage, so they need to be removed.
It’s not just about analysing the current position with backlinks on your website; our SEO experts show you how to create a successful backlinks policy. We will also examine the backlinks of your competitors and see if there is anything that you can learn from them.
One of the most important things that you can learn from a full technical audit of your website is knowing what isn’t there. This may sound a bit strange but identifying content, information, or functionality that you don’t currently offer can open a whole new window of opportunity for you. As well as improving content, technical issues, and backlinks, you can make additions that will increase traffic and improve your performance with search engines.
Gap analysis is a vital task that we undertake, using all of the data that we have gathered during the technical audit of your website, as well as data obtained by analysing the websites of your competitors. We provide you with a full report that will help you understand how you may make the most of your opportunities.