Today, most people use the internet when searching for a product or service, and the majority (91%) of people who use a search engine use Google. Being able to increase your sales is directly related to customers being able to find you easily online. As part of our SEO service, we will research your market to find keywords/phrases that customers use regularly, improve your search rankings on Google and, in turn, increase relevant traffic to your site.
Creating and developing a website is only the start. In order for your website to produce results, you need to be visible and people need to engage with your brand.
This is why search engine optimisation (SEO) is so important. It’s the art of understanding how your business can optimise its online presence, engage with potential customers and attract high rankings in search engines.
Improve brand awareness, build your audience and increase industry relevance.
Good content is not just about being well written. The copy for a webpage, blog or article may be expertly crafted, but if it’s not written with the audience in mind, then it’s unlikely to be effective.
Who is your customer? What are their aspirations? What is their online journey? Armed with this information, we can build a content marketing strategy that will attract new customers.
Data-driven optimisation is exactly that: SEO strategies designed to optimise your site, based on the data accumulated from keyword data, search engine results pages, your competitors and other resources (some too secret to share).
Crafting the perfect organic search strategy is not a case of simply scrolling through your site, finding a handful of keywords and squeezing them into your content.
By analysing search results, conducting keyword research, monitoring competitors, reviewing Google’s behaviour and utilising search features, we discover the obstacles preventing your site from ranking and how we can overcome them.
Our Digital PR strategies combine both search engines and social media to reach out to the right people, taking advantage of their following to place your company in the spotlight. But we don’t just create stories – we also utilise current consumer trends that can enhance your authority. A breaking news report taking the world by storm? A major development set to turn the industry upside down? We’ll send your thoughts and predictions to news sites as quickly as possible, so readers will turn to you to find out more.
You may think that you can just swap your content over from one website to another, then carry on just as you have been. It’s not that simple. You don’t want to lose any of your visibility and traffic in the process. Having a thorough website migration plan in place is the only way you can make sure that you protect your current situation.
We can help you by:
- Creating a migration plan
- Creating redirect maps
- Testing the results
The visibility of your brand is important not only to users when making a decision to use you or a competitor, but also to Google.
Brand reputation ultimately describes the way in which your organisation is perceived on the Internet and how safe a web user feels when using your website. Therefore, you need to work to satisfy the trustworthiness aspect of E-A-T (Expertise, Authoritativeness, Trustworthiness), the way Google rates the quality of a business. Ultimately, Google trusts your customers more than it trusts your organisation by default.
Find out how we can improve your brand reputation online.