Our Head of On-Site SEO at BrightonSEO 2022

November 17, 2021

Kerrie Ashall

We are excited to announce that our Head of On-Site SEO, Edward Ziubrzynski, will be a guest speaker at the BrightonSEO conference taking place in April 2022. Ed has been invited to the event to share his expertise on the importance of E-A-T (expertise, authoritativeness, and trustworthiness) on Google search rankings and SEO.

E-A-T: have we been looking at it backwards?

During the session, Ed will be reviewing the continued importance of displaying E-A-T throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.

Ed will explain how higher trust ratings can boost your search engine rankings and brand reputation by making your site appear more trustworthy and credible. He will also discuss how search engines measure trustworthiness and how Google penalises sites that use SEO tricks to try and gain higher rankings.

Event speaker: Edward Ziubrzynski

Ed is the Head of On-Site SEO at Fibre Marketing and has over three years of experience working in search performance and SEO. He is responsible for all client on-page SEO, which includes E-A-T & SERP performance.

About BrightonSEO

BrightonSEO is a search marketing conference that takes place in Brighton twice a year. The event brings together some of the top speakers and experts in the digital marketing industry. BrightonSEO also host a variety of in-depth, practical training courses and workshops on relevant topics such as Analytics, PPC, Content Marketing and Digital PR

Register your interest in the event

You can get more info on this event by visiting: www.brightonseo.com/conference-talk or clicking on the link below to buy tickets for the BrightonSEO conference taking place in April 2022. You don’t want to miss it!


Recent Work

  • Glide

    The Glide group is the UK’s market-leader in household utilities, broadband, connectivity and communications.

  • The Fry Group

    Established in 1898, the experts at The Fry Group assist expats based in the UK, Europe, and the Far East with all aspects of their financial planning.

  • Helping Hands Home Care

    The team at Fibre are absolute experts in SEO. Working together we have dramatically improved SEO performance particularly at a local level.


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