Digital PR Coverage: 2021 So Far

June 17, 2021

Kerrie Ashall

At Fibre Marketing, our Digital PR (DPR) team put our clients at the forefront of their industry. We execute creative campaigns to build a client’s brand visibility, our DPR team consistently monitor trending topics and news, discovering opportunities for clients to share their industry expertise.

Working across multiple industries is exciting, and through our ideation sessions we are able to build strong and meaningful campaigns for each of our clients. With an SEO focus we have the ability to go further than just brand awareness – adding real value to our clients’ domains and search rankings by building high-quality backlinks.

Here are just a few we’ve secured this year so far.


Express (DA79)

Earlier this year, the Budget 2021 announcement detailed changes in inheritance tax. Through a reactive newsjacking campaign, we were able to thrust our client’s expert insight to the right people at the right time – and secured coverage on this popular site.

Newsjacking requires a quick turnaround from the time and our clients, and nothing is more exciting than the buzz you receive when it all works out.

Prospects (DA64)

Working with exciting clients means working on exciting campaigns. Ahead of offices opening back up, and data showing a surge in recruitment, we secured coverage for our client who was able to share insight on how employers can up-skill graduate recruits with little real-world experience.

Fleetmon (DA63)

To build a truly valuable campaign, you must know the brand and their industry. At Fibre we pride ourselves on being an extension of a clients marketing team. Coupling our client knowledge with huge trends such as sustainability in transportation, we secured coverage for our client on an industry leading publication.

Visit Norfolk (DA55)

For this exposure, we took advantage of the buzz around the Royals and trend in staycations because of the pandemic. We created a campaign for our client which detailed favourite Royal spots – gaining exposure in high-quality and relevant local sites such as this.

Britain Magazine (DA48)

We don’t just look at trending news, we also research key dates and awareness days in our ideation sessions. April saw the birthday of Charlotte Bronte – a literary legend – come once again. For a coach travel client, we built a campaign highlighting the historic landmarks of Bronte’s life.


Want what they’ve got?

As part of our fully managed SEO offering, our Digital PR team can put your brand at the centre of a conversation – generating organic traffic alongside SEO value to your website. To find out more about how we can help your business, contact us.




Recent Work

  • Glide

    The Glide group is the UK’s market-leader in household utilities, broadband, connectivity and communications.

  • The Fry Group

    Established in 1898, the experts at The Fry Group assist expats based in the UK, Europe, and the Far East with all aspects of their financial planning.

  • Helping Hands Home Care

    The team at Fibre are absolute experts in SEO. Working together we have dramatically improved SEO performance particularly at a local level.


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