Creating a website is only the start. In order for your digital content to produce results, you need to be visible and people need to engage with your brand. This is why high-quality SEO is so important; it’s the art of understanding how your business can optimise its online presence, to engage with its customers and attract high rankings.
In order to gain this understanding, we need to learn about your brand.
- What are your aims?
- What is your current marketing strategy?
- What does your online digital presence consist of?
- What is your customer demographic?
Once we know more about you, we can help uncover many opportunities for your site through keyword research.
Effective SEO involves the use of well-researched keywords, as these terms inform search engines that your content is relevant to users’ queries. This is why using the right keywords in your content is so important. You need to make sure that when a user clicks on your link in search engine results, they are provided with all the information they need. Using poorly-chosen keywords can mean that users find that your website is not relevant to their needs.
We find the most effective keywords for your site by:
- Conducting in-depth research for a variety of keywords
- Identifying traffic potential
- Establishing the level of competition
- Determining where keywords fit in the customer journey
- Establishing which keywords could generate leads
It’s important that you utilise keywords that have the potential to produce the best ROI for your business. We provide all of the information that you need in a way that you can easily understand and action.
SEO isn’t only about keywords and considering the marketing needs of your business. We also help you to examine the wider playing field. We discover what’s happening across the landscape, what’s working for your competitors, and what isn’t.
Examining competitors’ content strategies
It’s important that any content you create is original and relevant to your brand, but that doesn’t mean that you can’t learn from others. Fibre looks at your competitors’ content and ask questions, including:
- What is their content structure?
- Which topics are working well for them?
- How often do they publish new content?
- How well are they utilising keywords?
You can use the data we collect to measure your performance against your competitors’.
Considering levels of engagement
Without engagement, marketing cannot be successful. This is why we consider engagement levels across the landscape, comparing them with your own. We look at a long list of areas, including:
- Trending content
Identifying trends and opportunities
We don’t just concentrate on individual competitors with our research – we also examine the entire landscape to produce a wider view of what’s happening. Who’s attracting a lot of attention, and why? Which marketing campaigns stand out? What’s trending within the industry? Having all of this information to hand helps identify opportunities to produce content that engages a wider audience, and helping to build more leads.
Over time, businesses often create a variety of digital assets, including social media pages, websites, and podcasts. It can be difficult to keep track of all of these assets and how well they are performing. Fibre does the work for you. We ask questions such as:
- Can websites be consolidated in one place?
- Are any assets redundant?
- Are assets as integrated as they should be?
We help you to make sure that your digital presence is streamlined and relevant in order to optimise its performance.