Optimising your presence online is essential if you want your business to be as competitive as possible. Making sure that your Google My Business listing works as effectively as it should is a major part of this. It makes sense to use this vital tool to its full effect as it does not involve any financial expense to your business and it can help you to feature highly on Google Maps and in Google’s overall organic rankings.
You can choose to do all of the work to optimise your Google My Business listing yourself, or you can work with professionals. This can have benefits for you, as professionals have experience and expertise in working with tools such as Google My Business.
Whatever decision you make about dealing with the optimisation of your Google My Business listing, you need to know what is involved.
Make sure your Google My Business profile is complete
You need to remember that this is a device which is being used to help people find your business. This means that you need to include all important information in your profile. The information that should always be featured includes:
- The address of your business.
- Your phone number.
- The hours that your business operates. Do not forget to include details of any special opening hours which may apply on bank holidays.
- The operating category of your business, so that people know what you do.
- A description of the role of your business.
- How to find your premises.
- How people can buy your products or pay for your services.
This is your opportunity to tell people about your business, so use it wisely.
Include photographs of your business
Google My Business listings that include photographs usually receive more click-throughs, and more other forms of contact. People like to see what your business look like. Make sure to include photographs that show the inside and outside of your premises.
When you are choosing photographs to use, it’s important to opt for quality and relevance. Do not just decide to use photographs that you already have, if they are not clear or do not accurately represent your business. Have some up to date photographs taken, that show people what your business is all about, and what they can expect when they visit.
Pay attention to your reviews
People can leave reviews on your Google My Business listing, and if these reviews are good, they can have a positive impact on your rankings. The best way to get good reviews is to make sure that you provide a high standard of service. Make sure that products are delivered on time and that services are carried out as promised. You also need to ensure that good customer service is at the centre of everything that you do.
Whether the reviews you receive are positive or not, you need to make sure that you respond to them. People like to feel that they are being listened to. Acknowledge people who are pleased with your service, and say thank you. If people have suggestions, say that you will take them on-board, or explain why it’s not possible to do so. If someone is unhappy with your service, say that you will contact them about the issue. The exact response you give will depend on the situation.
Keep your listing up to date
Once you have created your Google My Business listing, you need to make sure that it’s kept up to date, in order to ensure that it works as effectively as it should. If your address or telephone number changes, do not forget to make the change to your listing. Likewise, if you add to your services, tell people about it. Doing this work helps to make sure that your listing is optimised as all times.
Google My Business is an important tool to use, when it comes to advertising your business. It helps people who are looking for your products or services, in your area, to find you. Make sure that you include all of the relevant information about your business, including photographs. Once you have created your listing, do not forget to update it every time there is a change that people need to know about, in order to help them find your business.
Update for August 2019:
Google are rolling out new features for Google My Business accounts. Click here to read what these entail and how they can benefit your business.