Any business that understands the importance (and potential) of digital marketing knows that getting your SEO right is one of the most crucial elements. After all, if potential customers cannot find you via the search engines – or worse – if they find one of your closest competitors first, the rest of your hard work seems pretty pointless. Being found online by the right people at the right time is vital and this is where SEO can help.
It might be possible for you to manage your SEO yourself, and many people do – if they have the time and passion to do it. But some businesses benefit from out-sourcing it. So, how do you know when the time is right to be outsourcing your SEO?
1. If it’s not your ‘thing’
At the end of the day, some people enjoy doing SEO and some don’t. But if you want your business to have any sort of web presence, SEO is essential. Although a lot of the concepts around SEO are straightforward, it can be time consuming and involve a lot of analysis, keyword research and trying things out (and changing things), meaning that it can be tricky to fit in around everything else that you have to do. Good SEO requires dedication, and this isn’t something that is possible for everyone.
So, if SEO just isn’t your ‘thing’ or you simply don’t have time, don’t neglect it, it’s time to outsource it. Let somebody else spend the time and give you the results that your business needs.
2. The ever-changing world of SEO
Whilst the concepts around SEO generally stay the same, the world of SEO is always changing. Search engines like Google are always changing their algorithms (the set of rules which decide which results come top of their search rankings) with the intention of giving their `searchers` the most accurate results for what they are looking for. This, however, means that businesses need to stay on top of their SEO and local SEO, to ensure that they are ranked up there in those all-important search results.
3. The have the skills
Basic SEO, is, well, pretty basic to get your head around. But just like anything else in life, unless you’re prepared to spend time and energy learning about SEO as well as dedicating yourself to practice, it will be difficult to get the best results. A specialist SEO expert, however, will be able to jump straight in with the skills that they already have fine-tuned and get your SEO up to scratch.
4. You can’t afford to pay a full time SEO-er
As businesses grow, it’s not always possible to pay someone who has both the expertise and time to dedicate to SEO, so by outsourcing your SEO, you will get someone with the skills and talent, who you only have to pay for when they are working for you. You don’t have to worry about paying holiday, pensions or how productive they are, but can expect them to work closely with you to get great results that properly reflect your business.
5. You’re struggling with your existing SEO
You might feel like you’re doing everything right with your SEO, but still not ranking near the top of those searches. It might be something that you hadn’t even realised that you should be doing, or something that you aren’t quite doing right, and this is where outsourcing your SEO can help. By letting the experts have a look over it and make the changes that are needed, you can ensure that the SEO efforts that you are making are productive and effective. They can also help you to plan long and short-term marketing strategies to ensure that you get the best results now and in the future.
You’ve run out of ideas
Whether it’s what to do with your website, content or blog post ideas, it can be difficult to be continuously creative, even when it’s something that you feel passionate about. Outsourcing your SEO can bring a fresh perspective on things. By letting the SEO experts analyse what you already have and build on that, they can come up with new ideas in terms of general marketing strategies as well as content which will rocket you up the search results.
For any growing business it can be difficult to let go of certain aspects. There comes a stage though where it is better to let the experts take over and bring the best results for you. Whilst SEO is something that is manageable to certain size businesses, it can be difficult to keep on top of, and effective, especially as your time becomes taken up with other things. By knowing when it is time to outsource your SEO, you can ensure that you get the most effective outcome for your business.