January 31, 2019
If you follow us on Twitter, you would have seen that we recently posted a video showing a Google mobile SERP that features up to fourteen ads:
https://twitter.com/Fibre_Marketing/status/1088721227504586753
As you can see, there are four ads on the top of the page, followed by two organic listings. Seven more ads appear followed by six organic listings, and then the page ends with three final ads. That’s twice as many ads than usual, and our video kick-started a backlash across Twitter.
We believed that this was another test by Google concerning its search engine results pages, only this one focused solely on mobile searches.
From what we have seen, the SERPs are not still like this, but the discussion on Twitter is still ongoing:
https://twitter.com/chrisjohnston/status/1088943595351089152
https://twitter.com/schachin/status/1090015264781918209
https://twitter.com/scottwww/status/1090142422720364545
It has been predicted for a while that Google would push its Ads, and the founder of Moz, Rand Fishkin, recently reported that, in 2018, there had been a decline in click-through rates yet an increase in no-click searches. This statistic reflects how Google SERP features, such as Google Ads and Featured Snippets, are competing for clicks.
However, Google Ads responded to our tweet, confirming that it was, in fact, a bug and not a test:
https://twitter.com/GoogleAds/status/1090310114131787776
While their reply has received some mixed responses, it is a relief to know that this is not likely to be the layout of mobile searches anytime soon.
See the rest of the Twitter discussion here.
