April 24, 2020
Right now, we are living in a period of uncertainty. The outbreak of coronavirus has changed the world in ways that many of us never thought would happen, and various industries have been affected, including the search industry.
As we all try to navigate our way through this outbreak, we’ve put together this list of resources to help you through these circumstances, including tips for your SEO, updates from Google and links that may be valuable to you.
We will update each section as we continue to post tips and tricks on our site and social media channels.
Our recent posts exploring the effects of coronavirus on SEO:
- Recent Events That Have Impacted SEO
- Coronavirus: What It Means for Your SEO
- The Importance of Creating Content During the Coronavirus Outbreak
What you can do to help your SEO:
Link building (internal & external):
- How Guest Posting Can Still Build Good Links
- Back to Basics: Building Your Content Marketing Strategy
- Internal Link Building: What Is It, and Why Does It Matter
A fantastic thread offering tips for gaining link placements during the coronavirus outbreak:#seo #linkbuilding https://t.co/7HEeTZ9TcY
— Fibre (@Fibre_Marketing) April 9, 2020
Update site security:
Create and repurpose content:
Update your GMB:
Google’s updates:
- Google’s Twitter thread
- Corona site
- Company Announcements (15th March 2020)
- Google My Business Brings Back Reply Returns (13th April 2020)
- Google’s Guidance For Temporary Closures (updated regularly)
All local updates including social media, TripAdvisor, and Yelp here.
Resources for local businesses:
- Impact on travel industry
- Operating Tips for Local Businesses
- Advice for food businesses offering takeout/delivery
- Ways you can help local businesses
- Impact on retail industry
Health organisations
- Google’s update for healthcare organisations (31st March 2020)
- GMB guidance
Google trends is a great tool to use right now, it's a great way to see changes in search habits
The red is 'elderly care' and the blue is 'elderly care coronavirus' – both seeing significant increases in search frequencies#seo #searchengineoptimization #coronavirus pic.twitter.com/SrWQ3SoHFS
— Fibre (@Fibre_Marketing) March 26, 2020
What people are searching for during the coronavirus outbreak
A study by @WARCEditors asked people what #content they want right now:
64% said content about news and/or public service announcements
56% said the new normal e.g., #workfromhome and homeschooling
52% said supporting the community
46% said optimism e.g., feel-good stories#seo pic.twitter.com/9hVCfmNGwT— Fibre (@Fibre_Marketing) April 24, 2020
Working from home:
Top phrases heard during catch up calls:
1. 'Can you hear me?'
2. 'I'm going to share my screen…can you all see it?'
3. Something about a team member's working space
4. 'Any plans for the weekend?' response: 'Staying inside'
5. Bye, bye, bye, bye, bye#workfromhome #wfh pic.twitter.com/5zbi5nHkgf— Fibre (@Fibre_Marketing) April 23, 2020
5 things working from home has taught us so far
1. Regular calls are vital
2. Dogs are distracting yet they may be the only faces that you see
3. Make sure to get outside at some point
4. Snacking is inevitable
5. Your PJs are not ideal WFH attire#wfh #covid19 #remoteworking— Fibre (@Fibre_Marketing) March 20, 2020
Day 4 of #wfh, here's today's tips:
Find the biggest mug you can for your #coffee
Make sure your playlist contains at least 473483 songs from different genres so you don't get bored
Keep hand cream near – trust us, your skin needs it rn#workingfromhome #WorkingFromHomeLife pic.twitter.com/WfVMDll6Du— Fibre (@Fibre_Marketing) March 23, 2020
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