Celebrating International Women’s Day 2021

March 8, 2021

Alice Wilks

Today is International Women’s Day, a date which signifies the importance of gender equality, celebrating those who have paved the way for women’s rights, whilst highlighting the work that still needs to be done.

Here at Fibre Marketing, we’re joining in the celebrations by listing some of our own suggestions for women who we feel have inspired us in their own special way…

Adam Adlkish, Head of Strategy:

‘Melinda Gates co-founded the largest private charitable foundation that is helping change the world for the better. In November, she committed a further $70 million to global efforts to develop and distribute COVID vaccines for low and middle-income countries. That additional contribution took the total COVAX funding from the foundation to $156 million.

Incredibly, you can correlate the massive decline in child mortality against the input the foundation has had since it began. In developing countries, the foundation is focused on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty.

One well-known area that the foundation has focused its efforts on has been to eradicate polio from the world. Over the past 20 years, the foundation has committed $3.7 billion to beat polio, which is just over 28% of the total world funding to fight polio. In 1988, polio was in 125 countries and more than 350,000 children were paralysed annually, since then the number of cases has reduced by 99%. In 2012, there were 225 new cases reported in the world, in only 3 countries.’

Chloe Price, Head of Content Marketing:

‘Jane Austen has inspired me ever since I was introduced to her during school. She’s known for her wit and passion – she started writing from a young age, and spent her life improving her skills and creating stories that still inspire her readers to this day. The fact that her books did not provide her with a comfortable living while she was alive, further proves her dedication to her passion; she wasn’t writing to impress people, she just wanted to share her stories with the world.

Austen was a female author during a period where women writers were frowned upon, yet she continued to overcome obstacles to do what she loved. This is the attitude I try and maintain when it comes to my own writing – remembering the restrictions that were placed upon her inspires me to work as hard as I can. Here’s one of my favourite Austen quotes:

“but for my own part, if a book is well written, I always find it too short.”

Edward Ziubrzynski, On-Site SEO Manager:

‘This international women’s day, I wanted to talk about a woman in the SEO industry that inspires me.

Marie Haynes began working in SEO in 2008 and has since become recognised for her work on tackling Google’s Penguin algorithm. As a key focus of mine is improving E-A-T across all of our clients in a variety of industries, having an individual such as Marie Haynes reinforcing the importance of expertise, authority and trustworthiness on your website, alongside the overall digital reputation of your organisation continues to motivate me.

I am a keen reader of her weekly SEO newsletter, and was inspired to produce my own guide to website recovery and the importance of E-A-T following the Google Medic Update, which is available here.’

Alice Wilks, Content Marketing Executive:

‘Ruby Wax is a huge inspiration for me personally. Her dedicated work for mental health advocacy in itself is amazing. But she’s also opened up the conversation of mental illness for so many of us by pairing psychological insight with her stunning wit and humour, and pertinent life lessons. By being able to tell the world of her vulnerabilities and her lifelong struggle with self-acceptance, Ruby has inspired me to re-evaluate what’s most important for my wellbeing and peace.

Her latest book And Now for The Good News has been a comfort to me during the pandemic – reminding me that green shoots of hope are all around us in everything from technology, business, right through to food!

This is one of my favourite quotes from her: “People who say … they’re perfectly fine [are] more insane than the rest of us.” 

If you’re looking for an easy going, funny, but deeply insightful read on mental health and finding your way in life – Ruby Wax is the one for you.’

Jamie Smith, Senior Search Specialist:

‘Alexandria Ocasio-Cortez is one of the most well-achieved women of our generation. She entered politics as an underdog from a very modest background, eventually becoming the youngest woman ever to be elected to the House of Congress. She’s open, she’s critical and she’s fighting for people who don’t have the means to do so themselves.

Her liberal policies and ideologies would once have been considered outside of the mainstream, but her movement in her position has shown that all that was missing from congress was a voice to stand out against a typically conservative nation.

She’s an inspiration to women not just in the States, but across the globe, and is someone to be admired and respected.’

Declan Rollitt-James, SEO Executive:

‘Malala Yousafzai is an inspiration to me as, at just the age of 23, she has achieved so much for advocating young women’s education rights and has demonstrated tremendous bravery in the face of adversity.

When the Taliban took control of her hometown in Pakistan, they banned girls going to school and the expectation was for them to forego their education to become wives and mothers. Malala spoke out publicly on girls’ rights to learn and, as a result, this made her a target. At just 15 years old, she survived an assassination attempt by the Taliban when she was shot for her views, but that didn’t stop her. This only drove her more and her continued advocation for girls’ educational rights meant that she was the recipient of the Nobel Peace Prize at just 17 years old.

Her set-up of the Malala Fund, a non-profit organisation campaigning for girls’ rights to free education, further reinforces her determination to campaign for what she believes in. These are qualities that I really admire in a person and I am in awe of her commitment towards the fight for the basic human right to education – a fight that is very much ongoing, with 130 million girls still out of education today.’

Laura Nicklin, SEM Executive: 

‘Growing up with an interest in literature, I remember Beatrix Potter being one of my favourite authors as a child. Her stories and illustrations were creative and memorable, and she created so many distinct characters that are still popular today like Peter Rabbit and Jemima Puddle-Duck. The fact that she managed to self-publish her first book The Tale of Peter Rabbit as a woman in her 30s in Edwardian England is pretty impressive!

When I think of strong and creative women, I think of Beatrix Potter, who made me fall in love with art and storytelling, and who went against the norm to become an established writer in a male-dominated industry.’

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