Tanks For Everything
“The Fibre Marketing team have significantly increased our organic listings through their knowledgeable and systematic approach to SEO.
I can’t recommend them highly enough!” – Iain Jones, MD
About Tanks For Everything
Family-run business Tanks For Everything provide liquid storage tanks for both commercial and domestic uses. Their company directors have over 20 years of experience in installation and manufacture of storage tanks, and so have firmly cemented their position as a leader in the industry.
Tanks For Everything partnered with Fibre Marketing in order to strengthen their status as the leading national provider of fuel tanks, and drive traffic to the desired product pages.
Success was measured by increased rankings and, more importantly, transactions and revenue.
A major challenge was the very competitive search market, which included direct competition from huge ecommerce websites and manufacturers.
We knew that TFE needed to stand apart from competitor websites, and offer more than just a product.
We started with on-site optimisation techniques, which led to notable ranking improvements. We followed this up by creating ‘ThinkTank,’ an advice hub on the website, which includes content based on frequently asked questions about liquid storage tanks. This way, Tanks For Everything is placed in an authoritative position as they were providing valuable content for their customers, not just selling them their products.
We then ran a creative content marketing campaign to build brand awareness. All of our campaigns contributed to increasing relevant traffic to core category and product pages.
In our first year working with Tanks For Everything, they saw:
- A 52% uplift in total organic traffic
- Goal conversion rate increased by 97%
increase in organic traffic
increase in goal conversion rate