QCR Recycling Equipment
“Since we started working with Fibre Marketing, our organic traffic has increased by 57% and web leads are up by 78%. This shows that the quality of visitors to our site has improved enormously. We rank no. 1 on Google for almost half of our target keywords and on the first page for all the rest bar six! I would highly recommend Fibre.” – Amy Hallam, Marketing Manager.
Established in 1999, QCR offers a comprehensive range of recycling solutions both nationwide and around the globe. Sourced from leading manufacturers, QCR’s equipment allows businesses to boost their green credentials by saving on space and reducing waste and rising bin collection costs. Their product range, including waste compactors, balers, and clinical waste destroyers, can be found in multiple FTSE 100 companies, NHS and private sector hospitals, and even cathedrals and royal palaces.
Fibre Marketing performed a technical audit to pinpoint QCR’s content assets and identify any omissions. We then examined what media channels these assets were being promoted through and how QCR’s audience went about finding their offerings online. In understanding this, Fibre Marketing recommended a joined-up approach that could successfully bolster domain authority and bring QCR into the top positions on the Google search engine results page.
This involved uniquely optimising QCR’s web pages individually to carefully steer traffic towards specific key terms and topics. This maximised product exposure to a quality online customer base, generating a greater volume of warm leads. Since implementing our SEO strategy, QCR saw a 42.68% uplift in overall organic traffic, as well as an increase of 39.58% of organic traffic to their core product pages, between 2017-2019.
Year 1 Results
increase in organic traffic
increase in organic traffic to target page
increase in goal conversions