“Fibre Marketing have worked on the Informi website since its inception and played a fundamental role in growing the site traffic year-on-year. The team are involved both in guiding our overall content strategy but also providing day-to-day technical expertise and search market insights. We’re delighted with the results that Fibre have delivered and heartily recommend their services. ” – Huw Moxon, Digital Marketing Manager
Informi launched in 2016 to help entrepreneurs kickstart their businesses by providing free, impartial advice, covering everything they need to know. Their guides follow business owners and sole traders from start to scale-up, having generated over 230 pieces of media coverage and successfully campaigned on various issues that many entrepreneurs face.
Informi approached Fibre Marketing with the aim of improving organic search visibility for the new Informi brand. The website was new, receiving less than 5,000 organic sessions a month from Google.
Since working with Informi, Fibre Marketing has implemented various strategies to help improve their site’s visibility. We discovered ranking opportunities early on, organising topics between the levels of difficulty in order to decide on the next steps.
Fibre furthered this by forming a sustainable content strategy in order to support organic growth.
By the end of the first year we had generated over 90,000 organic sessions, and by the end of the 3rd year we had achieved 650,234 organic sessions.
Fibre have delivered considerable organic traffic increases each year:
Year 1 increase in organic traffic
Year 2 increase in organic traffic
Year 3 increase in organic traffic