“Fibre delivered on all aspects of our website requirements. I would not hesitate in recommending them to anyone who needs expert SEO & digital marketing services.” – Jason McGrinder, Managing Director
About EPC For You
EPC For You is an award-winning Energy Survey company that prides itself on its comprehensive training and selection processes. They scale the UK’s largest cities, including London, Birmingham, Manchester and Glasgow to help advise and inform on energy efficiency ratings for both residential and commercial properties. Their offerings include, Energy Performance Certificates, Display Energy Certificates, Asbestos surveys and TM44 Air conditioning surveys.
EPC For You approached Fibre Marketing in 2017, with the objective of driving new business to their EPC London and EPC Glasgow website pages, while also improving the volume of organic traffic and inquiries and bookings.
After the initial auditing phase, Fibre Marketing established that in order to meet the aspirations of EPC for You and keep competitors at bay, we needed to update local listings to elevate key search results, alongside localising link acquisition.
This was a strategic process that concentrated on ensuring that all relevant signals across Google’s local search landscape were reliable. This required going above and beyond traditional keyword research and outreach practices. To successfully improve the rate of direct and discovery searches for location focused webpages, Fibre Marketing:
- Created an internal link hierarchy structure to improve London and Glasgow focused blog content
- Built niche content links with robust anchor texts
- Built directory listings for London and Glasgow related services
- Optimised on-site content and meta data to target locational website pages
- Made edits on their map listing to improve focus and maintain overall site health
Comparing 2017 to 2019, EPC For You experienced a 146.81% uplift in organic traffic to the EPC London page, and 194.32% uplift in organic traffic to the EPC Glasgow page. Furthermore:
- Total organic traffic to EPC For You increased by 377.43%
- GMB traffic saw a 138.16% uplift of organic traffic between 2018-2019.
- EPC For You now ranks firmly within the top three listings in the GMB listing for the key term, ‘EPC London’