Bidfood

Client Testimonial:

“We’ve been working with Fibre Marketing for over 4 years now and our growth has fundamentally been driven by the good SEO work this company does. Fully recommend the Fibre team.” – Chris Wilkie, Corporate Marketing

About Bidfood

Bidfood is a leading provider of food, beverages, and catering supplies for a range of organisations, including pubs and restaurants, coffee shops, hospitals and care homes, universities, and more. They have also recently launched a home delivery service. They operate on sustainable business strategies and focus on creating an excellent support environment for their customers.

The Objective

With a depot network that spans throughout the UK, Bidfood can support businesses across the country. Therefore, it was crucial that Fibre Marketing enhanced their national and local online visibility.

Bidfood also recently launched a home delivery service, so it was up to Fibre to help ensure that this scheme gained significant search visibility, capitalising on current organic opportunities as well as identifying others.

The Strategy

We’ve worked alongside Bidfood’s marketing department to drastically improve core industry rankings, as well as focusing on local search.

Not only was it important to obtain high-value industry rankings, we also wanted to improve click-through rates from the search engine results page (SERP).

This involved improving page meta data and the inclusion of Schema. By implementing Schema, we were able to make Bidfood’s organic listings stand out against competitors.

The website has seen unprecedented growth year on year. Bidfood, already a brand leader offline, is now the leading online food service brand.

The Result

By working with Fibre, Bidfood have seen:

• Organic traffic increase by 152%
• Increased organic conversions by 83%
• Improved core keyword rankings from outside page 1 to ranking 1st or 2nd