A Day In The Life of Search Performance Manager, Edward Ziubrzynski

January 10, 2020

Chloe

It is now a well-known fact that SEO is essential if you want your business to be found online. But one of the biggest misconceptions about SEO is that it’s an easy job, when in fact, many professionals are working hard behind the scenes – to help their clients climb to the top results page, thus improving conversions and increasing organic traffic.

It is a never-ending task, as search engine optimisation means staying on top of the latest marketing trends, clients’ competitors, and the algorithm updates that threaten to push websites further down the page.

So, we’re putting members of our team into the spotlight to showcase what a career in the SEO industry is like – starting with our Search Performance Manager, Edward Ziubrzynski.

What does your morning routine look like?

The first thing I do each morning is check my emails for client queries, industry newsletters and respective tools for any algorithm updates. This helps me keep on top of the wider industry while also giving clients the attention they deserve.

Following this, I will review keyword ranking positions across my client portfolio. This helps me set priority for workload while indicating whether there’s an algorithm update or a change in the SERPs or not.

What are you responsible for?

I’m responsible for monitoring client performance and on-page SEO. This entails optimising web pages and content to ensure it is best set up to pursue keyword targets. This also allows me to set the direction for web pages, ensuring that Google can easily digest and index the page’s content through a range of SEO techniques, all while offering value to the website visitor.

What does a typical day at work look like for you?

The thing with SEO is that it’s all about finding the right tactics that reap the best results, creating and adjusting strategies so ensure our clients stand out in the SERPs. This means that no two days are the same.

Some frequent day-to-day tasks include: article optimisation, continuously reviewing and improving internal linking structures on websites and optimising existing page content.

Other days are usually more theory based and involve reading around certain industry topics. This helps me develop my knowledge and identify areas of improvement/differentiation for my clients’ SEO strategies.

What’s your most memorable work moment?

My most memorable work moment was reviewing my client’s performance following the August 1st Medic Update, an update that occurred just two weeks after I started!

Following this update, an e-commerce client I manage experienced a decline in both ranking and organic sessions, exceeding the seasonal trend (pictured below).

Following on from a multitude of strategies, including link disavows, building backlinks, on-page SEO and continued optimisation, the client has now recovered and exceeded the position they were in prior to the update (pictured below).

This client is now 58.32% up on the period (July – December) for organic sessions and 69.96% up for organic revenue.

What do you get up to after work?

After work I will usually go to the gym, as I’m a keen powerlifter – with deadlifts and squats being my favourite exercises.

After that or on my off days, I will be watching wrestling videos or reading around how to wrestle – aspiring to be a wrestler alongside working in SEO! 

If I’m not doing either of the above, I will find myself marathoning a series on Netflix/Amazon Prime Video – if somebody is looking for a laugh, I would strongly recommend Norsemen on Netflix.

What do you want to achieve in your career?

I want to continue growing within Fibre Marketing, hopefully leading my own team of on-page SEO’ers one day.

I also want to keep expanding my knowledge of SEO, ensuring that I am competent with all aspects, including technical SEO and furthering my knowledge of Google’s Quality Raters Guidelines alongside E-A-T.

What’s one piece of advice you’d give to someone wanting to work in SEO?

Read everything you can on SEO.

I’m fortunate enough to work in a search agency that operates in both the B2B and B2C space, giving me an insight into SEO across all industries.

When algorithm updates occur or you find yourself generating strategy, utilising the resources available will help you better understand the SEO landscape and will give you the necessary insights to help determine why people succeeded or failed.

If you’re interested in SEO and want to know more about working in the industry, follow us on LinkedIn to see what we get up to here at Fibre. You can also find us on Twitter, where we share the latest updates within the search marketing industry. 

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